Hi, I'm Paul from FieldInsight and this is our #TuesdayTalk.
Today I'm going to talk about something that service businesses don't think about heaps - that is the definition and creation of a Product.
A product is something you can brand, bundle up to sell in to a market but it can also be a service. It can be a maintenance service or a series of services. Thinking about the creation of a product can really supercharge services work and allow you to differentiate.
If you can create a product that you can sell as part of your business that gives you an ability to be different in the market then you are one step ahead of the pack.
You can use this for marketing and promotion on your social media pages etc.
Like the Goop Guys created goop for their windows.
It can be a standard to adhere and deliver to or something that gives you more credibility in delivery of your services.